Always found the good path

Bonavia means "good path." Coincidence? I don't think so.

Marc Bonavia

I found my path to the summit in the lab and the garage. In institutional corridors and the boardroom.

The path so far

  1. Science

    Plant biotechnology & gene expression researcher at Universiteit Leiden

    Published in Plant Physiology and Biochemistry

  2. Tech Founder

    Founded SITmobile, bootstrapped it into an enterprise mobile-messaging leader · 7 countries, 3 continents

    Exit to Australia's Soprano Design group

  3. Public Innovation

    Director of Innovation & Investment, Catalonia Trade & Investment (Silicon Valley) · architect of U.S. investment attraction into Catalonia

    U.S. investment attraction record · bringing the global tech giants to Barcelona

  4. Corporate & innovation

    Organizational transformation and the design of Catalonia Exponential - initiatives to accelerate Catalonia's innovation economy

    Cited in bestseller Exponential Organizations 2.0 (Ismail, Diamandis, Kurzweil)

Trained across UB · IESE · EADA · ESADE · SINGULARITY UNIVERSITY · STANFORD

Recognized by

U.S.

“Alien of Extraordinary Ability”

(Einstein Visa)

Business

Spain

Princess of Girona Foundation Award

Business sector

Today: Strategic sounding board

Sessions in: English · Español · Català

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Your greatest capability isn't mastering what you already see.

It's revealing what still holds you back.

On the outside, everything looked right. Inside, it didn't.

For years I accumulated experiences that, from the outside, looked like a coherent trajectory: science, entrepreneurship, institutions, and corporate transformation.

Inside, it took me longer to understand what truly connected all those worlds.

It wasn't just innovation, strategy, or the ability to get projects moving. It was a way of seeing. Entering complex situations, detecting the pattern blocking them, and spotting connections that are hard to see from the inside.

Over time I learned that important problems don't stall because of lack of intelligence, effort, or information.

They stall because of something no one is seeing.

Today I work with founders, CEOs, and senior leaders when they know something important isn't working, but the usual explanations no longer help.

I enter the complexity, separate noise from what matters, and help them identify what's really going on. The goal isn't more analysis. It's turning that understanding into a decision, a conversation, or a concrete next move.

My job isn't to tell you what you already know. It's to help you see what's conditioning the outcome without anyone having detected it yet.

Complex problems don't always need more time. Sometimes they need a different view.